an unorthodox or independent-minded person.

Capturing the essence of MCM's community, Spring / Summer 2024 features boundary breaking English model and actress Cara Delevingne and South Korean model sensation Xu Meen — two purposeful and dynamic digital nomads who follow their own true North.

The campaign outfits a life on the move, capturing the optimism and rule-breaking heritage of the brand with a fresh and vibrant image through a new community who focuses on moving forward.

SS24 bridges the gap between luxe and leisure with versatile designs that are foundational for a robust wardrobe.

Collection highlights include: The XL Visetos Diamond Tote, Aren Shoulder Bag, Stark Tennis Backpacks and Sling Bag

Starring: Cara Delevingne & Xu Meen
Creative: Fabien Baron
Photography: Craig McDean
Styling: Karl Templer
Beauty: Pat McGrath
Hair: Guido Palau